Comparatively Cooler



Doritos used to be cooler. Don't you remember the days when you could pick up a bag of Cooler Ranch chips? Well, they are slightly less cool now with the loss of the -er.

Did you know that -er has quite a few uses?  It's used to make all sorts of words, such as: New Yorker, four-wheeler, fifth-grader, one hander, greener... Well, this is what was stolen from 'cooler ranch', I guess we could say it lost its dignity:

  1. (added to certain adjectives, now especially short ones) more; used to form the comparative.
    longer, bigger, faster, sooner, simpler
    --Wiktionary: -er entry.

Thank you for reading.

Sources: Doritos Cooler Ranch
The Onion: Doritos Celebrates One Millionth Ingredient.
Wiktionary: -er suffix.
Wiktionary: Comparitive.


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